Gaya Persuasif Dalam Penerapan Logos Pada Konten Tiktok @vmuliana Tips Berkarir Ditinjau Dari Perspektif Aristoteles

Abstract

his study aims to describe the persuasive style used by TikTok celebrity Vina Muliana
in providing career tips for people on social media, especially TikTok. This research is a
qualitative research using qualitative descriptive method. Research data and sources are
in the form of career tips videos uploaded by Vina Muliana on her personal TikTok
account named @vmuliana. The results of this study found 35 data on the application of
logos in TikTok celebrity Vina Muliana in persuading the publik in each of her uploaded
videos by presenting facts and opinions. Vina Muliana also uses persuasive sentences to
strengthen her opinion. Based on research data, Vina Muliana often brings up facts in
the form of tricks to get a good career.